See, it’s a pretty thin line between the two. And oftentimes, we might worry that our confidence comes across as arrogance, especially when talking about ourselves or our work. But here’s the thing – when we speak confidently about what we do, it actually attracts people to our business. It shows that we have clarity and confidence in how we solve problems for our customers.

That’s where the Slogans that Sell worksheet comes in. It gives you a solid foundation for speaking confidently about your business. And using it isn’t arrogance – it’s confidence. We need more business leaders who are confident in their solutions, especially when customers are getting inferior products from bad competitors. We need to be crystal clear with what we do and deliver it in a quick, compelling way.

So, how do we do it? With the StoryBrand Framework. I help companies understand and implement this framework so that we can create messaging that tells your customers: