Once upon a time, Disney made a movie called The Princess and the Frog. It had everything going for it – a great story, an amazing soundtrack, and all the Disney magic we know and love. So why didn’t it do better? The answer is simple: the word “princess.”

Apparently, the marketing folks at Disney warned against using that word in the title. They knew that people would assume it was just another princess movie for little girls, and skip it entirely. The animation team didn’t listen, and as it turns out, the marketing folks were right (shocker, we know!).

So what can we learn from this? Well, it all comes down to context. People make assumptions based on their view of the world, and if we don’t take that into account when we’re marketing, we’re in trouble. We have to choose the right words that instantly communicate the right message to our audience, or they won’t buy what we’re selling.

In the case of The Princess and the Frog, people made the wrong assumptions based on one little word, and a great film suffered as a result. But it’s not just about the words we use – we also have to think about the bigger picture. The Princess and the Frog came out at the same time as Avatar, and people had to decide between seeing a movie about blue creatures in space or a movie that they thought was just for little girls. It’s no wonder Avatar made billions at the box office, while The Princess and the Frog made a mere fraction of that.

So, the lesson here is simple: see life the way your audience sees it. Consider the context, and choose your words carefully. If you can do that, you’ll be on your way to marketing success!