Hey Legacy Builder,

We’re diving into Emails today. You know what marketers love more than anything? Data. It tells us what’s working, what’s not, and where we can improve. And when it comes to email marketing, the most important data point is the open rate. Because if people ain’t opening your emails, they ain’t buying your stuff. And if they ain’t buying your stuff, well, that’s just sad.

So what do some marketers do? They obsess over subject lines. They test ’em, tweak ’em, and try to find the magic formula that’ll get people to open those dang emails. And yeah, that’s all well and good, but it’s missing something crucial: trust.

Think about it – when you get an email from someone you trust, you don’t really care what the subject line is. You’re gonna open it, because you know they’re not gonna waste your time. Trust is like a secret weapon in marketing. When people trust you, they’re more forgiving. They’re more likely to engage, read, and buy. They believe you’re gonna give them something helpful.

So how do you build trust? Well, it’s simple (but not easy): solve problems. People pay attention to problems – it’s just how our brains are wired. And when you talk about their problems, they pay attention even more. But here’s the thing – you gotta go one step further. You gotta be the aspirin to their headache. You gotta solve the problem.

The more you do this, the more people trust you. Because they know you’re worth their time. So yeah, test those subject lines if you want. But remember, at the end of the day, the most important thing is the sender. So be trustworthy, be helpful, and watch those open rates soar.