If they're asking "How much do you charge?" instead of "When can you start?"
You have a positioning problem, not a marketing problem. Our Ready Aim Fire Market Domination System™ makes you the obvious choice — not the cheapest option.
Stop justifying
your prices
Premium clients choose you for your expertise, not your discount.
Stop chasing the
wrong leads
Attract clients who value what you do and pay what you're worth.
Stop explaining
what you do
Your positioning is so clear that prospects immediately understand why they need you.
When You Blend In, Marketing
Can't Save You
Most service businesses throw money at ads, websites, and campaigns — and stay stuck anyway. Why? Because if you look like just another option, no amount of marketing noise will make clients choose you.
But here's the thing: it's not your prospects' fault they shop on price. When you sound exactly like your competitors, price becomes the only differentiator they can see. You've accidentally trained them to focus on cost because you haven't given them anything else to compare.
Here's what happens when your positioning isn't clear:
Prospects shop on price, not value.
Marketing spend feels like it's going nowhere.
You attract the wrong leads who don't really value your work.
Even weaker competitors still win the business
And here's the hidden truth:
When your positioning is unclear, messaging feels forced. You chase the right words, but everything sounds generic — and clients scroll right past.
But when your positioning is sharp, everything changes:
The words flow because they're anchored in your identity.
Prospects instantly "get it" because the story makes sense, so they say yes faster.
Every piece of marketing — from your website headline to your sales script — stays consistent, clear, and compelling.
Without clear positioning, marketing is wasted motion. With the Ready Aim Fire Market Domination System™, your position unlocks the story that makes everything else work.
"Victory goes to the one with superior forces at the point of contact."— Sun Tau, The Art of War
Your Clear Path to Market Domination
Fixing your marketing without fixing your positioning is like aiming without a target. That's why our Ready Aim Fire Market Domination System™ gives you a proven, step-by-step path: position your business to stand out, build the system to support it, and scale with confidence.
Ready → Clarify Your Positioning
Stand out as the obvious choice.
We uncover what makes your business different, innovate how it’s packaged, and position you as the obvious choice. With clear positioning and messaging, your marketing gains unstoppable clarity.
Aim → Build Your Growth System
Aim your marketing at the right clients
We launch a conversion-first website, AI Employees, and automation system designed to capture leads, follow up 24/7, and reinforce your positioning. Every piece of the system is built to aim at the right clients.
Fire → Scale with Confidence
Turn marketing into momentum
With quarterly projects (like lead magnets, case studies, or video training) plus AI-powered SEO, review systems, and campaigns, you’ll scale with momentum — predictable leads, premium clients, and peace of mind.
Everything You Need To Dominate Your Market
Here’s exactly what you get with the Ready Aim Fire Market Domination System™. No piecemeal tactics, no confusion about “what’s next.” Just one complete system that builds a foundation, installs automation, and drives growth every quarter.
The Foundation (Months 1-2)
Market Positioning so prospects instantly see why you're different
Business Innovation Development to package and present your services in standout ways
Core Offer & Messaging so you never stumble through "what do you do?" again
Conversion-First Website that doesn’t just look pretty — it books calls
CRM + AI Assistant setup to capture, track, and respond 24/7
The Growth Engine (The fun Part)
Quarterly Marketing Projects (lead magnets, case studies, video training, onboarding assets, specialized funnels) — chosen based on your needs
Email Nurture Sequences that feel helpful, not pushy
Review & Reputation System that builds trust while you sleep
AI-Powered SEO Optimization that uses automation and intelligence to uncover opportunities, optimize content, and keep you ahead in local and industry searches
Your Success Partner (Aways On)
Quarterly strategy session to celebrate wins and fix what's not working
Ongoing Optimization for funnels, automations, and campaigns
Proactive Marketing Guidance whenever new opportunities pop up
One system. All the pieces. Zero wasted motion.
Imagine Your Business as the
Stand-Out Choice
Here’s what happens when the Ready Aim Fire Market Domination System™ is running in your business:
You attract premium clients who value quality — not bargain hunters.
Your messaging finally feels crystal clear and consistent — and prospects immediately "get it."
Your marketing turns focused and effective, never random or wasted.
You gain the confidence to charge what you're worth.
Growth feels predictable and steady, instead of stressful.
You stay in control of your business — instead of your business controlling you.
From "just another option" to the obvious choice — that's what happens when you stop blending in.
Real Businesses. Real Results
The Ready Aim Fire Market Domination System™ isn't theory — it's working right now for service businesses like yours.
Patriot Profit Partners
From “Just Another Bookkeeper” to Building a Signature System
Gene came to us asking for a simple bookkeeping website refresh. But during our positioning process, a bigger vision emerged — a business dream he’d been sitting on for years. Together, we uncovered that Gene didn’t want to be just another bookkeeper. He wanted to be a financial strategist — the outsourced CFO who helps businesses make smart financial decisions. Through the Ready Aim Fire Market Domination System™, we helped Gene clarify his positioning, rebrand as Patriot Profit Partners, and launch his Patriot Profit Clarity System™. The result: premium messaging, a clear market identity, and a system that transformed him from “number cruncher” to trusted financial strategist.
Sentinel Home Inspections
From Stuck Solo Operator to Scalable Inspection Business
Kyle was a solo home inspector doing excellent work — but he was hitting a ceiling. Growth meant hiring inspectors, yet he was tied to his phone 24/7, chasing leads and managing follow-ups by hand. With the Ready Aim Fire Market Domination System™, we clarified Sentinel’s positioning, built a Smart Website with local SEO, and added AI-powered lead response, automated follow-ups, and review systems. The transformation? Kyle’s business now runs smoothly whether he’s in the field or training new inspectors. He’s no longer stuck — he’s scaling confidently with the systems to support growth without sacrificing service.
You Don't Need Another Marketing Expert. You Need a Positioning Partner.
You’re not just looking for another agency tossing random tactics at the wall. The real problem isn’t your marketing — it’s your positioning.
I know this because I lived it.
Not long ago, I was charging $497/month for work other consultants billed $5K+ for. I was delivering incredible value, but I was stuck competing on price. Classic positioning problem.
When I applied my own Ready Aim Fire Market Domination System™ to Point Blank Strategic, everything changed:
My positioning became crystal clear.
My messaging practically wrote itself.
My pricing transformed overnight.
That’s when I realized: if positioning could do this for me, it could do even more for my clients.
I’m Dee Nott, and since 2009 I’ve been helping business owners stop getting lost in the crowd. But it wasn’t until I fixed my own positioning that I truly understood the power of this work.
The result? I don’t just talk about positioning — I live it. And now I help my clients transform their businesses the same way I transformed mine.
Stop Competing On Price Forever with The Price shopping Cure
Tired of prospects asking "How much do you charge?" instead of "When can you start?" Get The Price Shopping Cure and discover the 5 positioning fixes that will help you become the obvious choice, command premium rates, and stop price competition forever.
📥 What You’ll Get Inside:
✅The 5 biggest positioning mistakes service businesses make - and how to fix them so prospects stop shopping you on price
✅ A proven framework to transform "How much?" conversations into "When can we start?" requests
✅ Real-world examples from 3 different industries showing exactly how these fixes stop price shopping (including a landscaper who went from competing on price to premium positioning)
Stop guessing and start growing with a clear, actionable plan.
👉 Enter your name and email and we'll send you The Price Shopping Cure
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