If they're asking "How much do you charge?" instead of "When can you start?"
You have a positioning problem, not a marketing problem. Our Ready Aim Fire Market Domination System™ makes you the obvious choice — not the cheapest option.
Your Expertise Is Worth $50K Deals. So Why Are You Still Defending $5K Prices?
You have a positioning problem, not a marketing problem. We engineer how your market perceives you — so you become the standard others get measured against.
Stop justifying
your prices
Premium clients pay for certainty, not time.
Stop chasing the
wrong leads
Attract clients who value what you do and pay what you're worth.
Stop explaining
what you do
When positioning is right, explanation become unnecessary
Marketing Can't Fix a Positioning Problem. It Just Amplifies It.
Here's what $10,000 in marketing gets you when your positioning is broken: More of the wrong leads asking about price. Because when you sound exactly like your competitors, price becomes the only differentiator prospects can see.
It's not your prospects' fault they shop on price. You've trained them to.
When every option sounds identical, price is the only logical way to decide. You haven't given them a different lens to evaluate value
Here's what happens when your positioning isn't clear:
Prospects compare prices instead of evaluating expertise
Marketing amplifies the wrong message faster.
You attract the wrong leads who don't really value your work.
Inferior competitors win by being cheaper, not better.
When You Blend In, Marketing
Can't Save You
Most service businesses throw money at ads, websites, and campaigns — and stay stuck anyway. Why? Because if you look like just another option, no amount of marketing noise will make clients choose you.
But here's the thing: it's not your prospects' fault they shop on price. When you sound exactly like your competitors, price becomes the only differentiator they can see. You've accidentally trained them to focus on cost because you haven't given them anything else to compare.
Here's what happens when your positioning isn't clear:
Prospects shop on price, not value.
Marketing spend feels like it's going nowhere.
You attract the wrong leads who don't really value your work.
Even weaker competitors still win the business
The Hidden Truth About Why Your Message Isn't Landing
When positioning is unclear, every word feels forced. You know you're different, but you can't articulate why — so you default to the same tired phrases everyone uses.
But when your positioning is sharp, everything changes:
The words flow because they're engineered from your actual market position, not borrowed from competitors
Prospects instantly "get it" — no explanation needed, no education required, just immediate recognition of value.
Every piece of marketing works harder — same spend, 3x the conversions, because clarity multiplies impact.
Marketing without positioning is like screaming in a crowded room. The Ready Aim Fire Market Domination System™, engineers your position first — so when you speak, the market listens.
"The company that owns the position owns the market" — Al Ries
Your Clear Path to Market Domination
Fixing your marketing without fixing your positioning is like aiming without a target. That's why our Ready Aim Fire Market Domination System™ gives you a proven, step-by-step path: position your business to stand out, build the system to support it, and scale with confidence.
Most consultants start with tactics. We start with position. The Ready Aim Fire Market Domination System™ engineers your market position first — because when you own the right position, everything else falls into place.
Ready → Diagnose Your Position
Stand out as the obvious choice
Positioning MRI™ reveals your authority leaks
See exactly why prospects shop you on price
Identify hidden positioning assets you're not using
Get your Position Strength Score in 10 minutes
Aim → Engineer Your Market Position
Aim your marketing at the right clients
Create your category-defining language
Build your unique mechanism and framework
Develop "only" statements competitors can't claim
Align every message to one powerful position
Fire → Dominate Your Category
Turn marketing into momentum
Close 70% of qualified prospects (vs. 20%)
Increase average deal size by 40% in 90 days
Stop defending price, start setting terms
Become the benchmark others get compared to
Everything You Need To Dominate Your Market
Here's exactly what you get with the Ready Aim Fire Market Domination System™ It's not another marketing package — it's a complete positioning and domination engine that transforms how your business commands premium pricing.
The Foundation (Months 1-2)
Market Positioning — Diagnose exactly why you're seen as a commodity, then engineer the position that makes you incomparable
Category Creation Define and own a market category where you're the only logical choice
Authority Messaging Framework Language so precise that prospects stop asking "how much" and start asking "how soon"
Position-Driven Website Every page reinforces your market position and pre-qualifies premium buyers
CRM + AI Assistant Intelligent lead system that captures, tracks, and nurtures your highest-value prospects 24/7
The Growth Engine (The Fun Part)
90-Day Authority Campaigns Lead magnets, case studies, and content that position you as the category benchmark
Position Reinforcement Sequences Email nurture that strengthens your position as the only logical choice
Authority Amplification System Turn client wins into market proof that commands premium pricing
Category Domination SEO Own the search terms that matter to premium buyers in your category
Your Success Partner (Always On)
Quarterly Position Defense Protect and strengthen your market position as competitors try to catch up
Conversion Intelligence Every metric tracked, every friction point removed, every opportunity captured
Market Opportunity Alerts We spot category shifts and competitive threats before they impact you
One system. Position first. Everything aligned.
Market dominated.
What's At Stake For Your Business
Continue Without Clear Positioning
Year 1: You'll keep losing deals to inferior competitors who are simply clearer. Every proposal ends with "We need to think about it" or "What's your best price?"
Year 3: You've trained an entire market to see you as interchangeable. Referrals dry up because clients can't articulate what makes you different. "They do marketing" is how you're described.
Year 5: You're competing with freelancers, AI tools, and overseas agencies on price alone. Your expertise has been commoditized because you never claimed your position.
Fix Your Positioning With Ready Aim Fire Market Domination System™
Year 1: You'll keep losing deals to inferior competitors who are simply clearer. Every proposal ends with "We need to think about it" or "What's your best price?"
Year 3: You've trained an entire market to see you as interchangeable. Referrals dry up because clients can't articulate what makes you different. "They do marketing" is how you're described.
Year 1+: You become the standard others get measured against. Competitors copy your language but can't replicate your position. You own the conversation in your category.
Real Businesses. Real Results
From commodity to category leader in 90 days. Real clients. Real results.
Patriot Profit Partners
From Bookkeeper to Strategic CFO: 10x Price Increase
Gene came to us asking for a simple bookkeeping website refresh. But during our positioning process, a bigger vision emerged — a business dream he’d been sitting on for years. Together, we uncovered that Gene didn’t want to be just another bookkeeper. He wanted to be a financial strategist — the outsourced CFO who helps businesses make smart financial decisions. Through the Ready Aim Fire Market Domination System™, we helped Gene clarify his positioning, rebrand as Patriot Profit Partners, and launch his Patriot Profit Clarity System™. The result: premium messaging, a clear market identity, and a system that transformed him from “number cruncher” to trusted financial strategist.
Sentinel Home Inspections
From Stuck Solo Operator to Scalable Inspection Business
Kyle was a solo home inspector doing excellent work — but he was hitting a ceiling. Growth meant hiring inspectors, yet he was tied to his phone 24/7, chasing leads and managing follow-ups by hand. With the Ready Aim Fire Market Domination System™, we clarified Sentinel’s positioning, built a Smart Website with local SEO, and added AI-powered lead response, automated follow-ups, and review systems. The transformation? Kyle’s business now runs smoothly whether he’s in the field or training new inspectors. He’s no longer stuck — he’s scaling confidently with the systems to support growth without sacrificing service.
Stop Hiring Marketers to Fix a Positioning Problem
You've hired marketers. You've tried StoryBrand. You've invested in websites, funnels, and campaigns. Nothing worked. Here's why: You can't market your way out of a positioning problem.
I know this because I lived it.
In 2018, I was charging $497/month for complete marketing systems while watching inferior consultants command $5,000+ for basic tactics. I was delivering incredible value, but I was stuck competing on price. Classic positioning problem.
When I applied my own Ready Aim Fire Market Domination System™ to Point Blank Strategic, everything shifted. I went from "marketing consultant" to "positioning strategist." My prices increased 10x overnight. The right clients started finding me. Price conversations disappeared.
That's when everything clicked: Every business struggling with price has the same problem I had. Great expertise. Wrong position.
I'm Dee Nott. I specialize in one thing: repositioning established service businesses from commodity to category leader. After years of watching great businesses lose to inferior competitors, I developed the system that changes that pattern.
The result? I don't just teach positioning — I've lived the transformation. And I know exactly how to create it for you.
STOP COMPETING ON PRICE FOREVER
Your Competition-ending Advantage is already hidden
in your business
You already have something your competitors can't copy. You just can't see it yet.
The Market Domination Strategy Prompt walks you through our proven 4-phase positioning process
Uncover what your customers really care about (beyond "quality service")
Eliminate the generic language that makes you sound like everyone else
Identify 3-5 innovation opportunities hiding in plain sight
Create your positioning statement and one-liner that owns your market
You'll walk away with your complete Market Domination Strategy — including your positioning statement, market-defining one-liner, and the core narrative that makes you the only logical choice.
Ready to Find What Your Competitors Can’t See?
Stop guessing what makes you different. Discover it.
How It Works
1. Run the 4-Phase Process Work through our Market Domination Strategy framework with guided prompts that dig deep into your business
2. Uncover Your Hidden Assets Discover customer triggers, eliminate platitudes, and find innovation opportunities you're sitting on
3. Get Your Positioning Formula Walk away with:
Your market positioning statement
A one-liner that defines your difference
Your brand narrative that owns the conversation
Three bold moves to dominate your market
Stop guessing what makes you different. Discover it.
How It Works
1. Run the Prompt
Drop the Innovation Accelerator prompt into ChatGPT and answer a few quick questions about your business.
2. Push the Limits
The AI will stretch each customer desire to its extreme and help you imagine what “impossible” looks like.
3. Get Your Edge
You’ll walk away with 3–5 realistic innovation ideas you can start applying today — ideas that make price irrelevant and competition optional.
Find the Innovation That Makes Price Irrelevant
Most business owners compete on marketing.
But the real advantage comes from innovation — seeing what customers crave that no one else is giving them.
This AI-powered ChatGPT prompt guides you through a focused 20-minute process to:
Uncover hidden opportunities your competitors can’t see.
Push customer desires to their “impossible version” to reveal the next breakthrough idea.
Generate 3–5 realistic innovations you can implement right now to stand out, command higher prices, and dominate your market.
You’ll walk away with fresh positioning ideas, offer improvements, and new value levers — all created from the business you already have.
Ready to Find What Your Competitors Can’t See?
Stop Competing On Price Forever with The Price shopping Cure
Tired of prospects asking "How much do you charge?" instead of "When can you start?" Get The Price Shopping Cure and discover the 5 positioning fixes that will help you become the obvious choice, command premium rates, and stop price competition forever.
📥 What You’ll Get Inside:
✅The 5 biggest positioning mistakes service businesses make - and how to fix them so prospects stop shopping you on price
✅ A proven framework to transform "How much?" conversations into "When can we start?" requests
✅ Real-world examples from 3 different industries showing exactly how these fixes stop price shopping (including a landscaper who went from competing on price to premium positioning)
Stop guessing and start growing with a clear, actionable plan.
👉 Enter your name and email and we'll send you The Price Shopping Cure
Questions? We've
Got Straight Answers
What does Point Blank Strategic actually do?
We help businesses get clear on their message, build the systems that make marketing consistent, and scale without burning out.
Instead of just doing ads or websites, we build the foundation that makes your entire growth strategy work together.
Who do you usually work with?
Mostly owner-led companies that have grown by word of mouth and are ready for a system that brings in consistent, higher-quality clients.
We work with professional services and trades — from home services to finance and real estate.
Are you a marketing agency?
Not exactly. We combine strategic consulting with done-for-you implementation.
That means we help you figure out what’s broken — and then we actually fix it.
Do you only do marketing?
No. Marketing is just one piece.
We help align your positioning, systems, and operations so your business runs smoother and scales faster.
What is your process like?
We use our Ready Aim Fire™ Market Domination System:
Ready: Get clarity on your message and positioning.
Aim: Build the systems to automate and scale.
Fire: Launch, measure, and optimize.
It’s simple, structured, and built around your goals.
How long does it take to see results?
Most clients start seeing traction in 30–60 days once the system is live.
The real payoff comes from consistency — once your systems are in motion, results compound over time.
Do you work with my current tools?
We connect our systems with many of the tools business owners already use — like Google Workspace, email, and calendar platforms.
Some tools integrate directly; others require simple workarounds or replacements for best results.
During setup, we’ll review your tech stack and make sure everything plays nicely together.
Do you use AI?
We do. We build smart automations, voice agents, and chat systems that handle follow-up, lead capture, and even appointment booking — without losing the human touch.
How much does it cost to work with you?
It depends on scope. Most clients invest between $5,000 and $50,000, depending on what we’re building and how hands-on they want our team to be.
For smaller businesses (typically under $1M in annual revenue), we also offer a streamlined Market Domination Package — a focused version of our full system that delivers tremendous value with flexible monthly payments and minimal upfront investment.
Our goal is to make strategic growth accessible — no matter your stage.
What if I already have marketing systems in place?
Perfect. We’ll audit what’s working and rebuild or integrate only what’s missing.
Our goal is to improve what you have — not start from scratch unless we need to.
Who leads the project?
You’ll work directly with a senior strategist (usually Dee Nott) who leads strategy, with a small implementation team supporting behind the scenes.
What happens when the project ends?
You keep everything — your systems, website, CRM, and assets.
We can continue managing, optimizing, or training your team to handle it in-house.
What's the first step?
Book a Strategic Clarity Call.
We’ll take a look at your goals, your bottlenecks, and outline what it would take to build a growth system that fits your business.
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