Breaking down Legacy Marketing for Legacy Business Builders so you can show up as the clear choice in everything you do, from your messaging to your offers to promoting your business and brand.
Why I’m Head Over Heels for Perplexity (And Why Home Service Pros Will Be Too) </h1 > Like most of us, I’m sure you’ve relied on Google for years to search for everything from new…
Why Rigid Business Models Are a Ticking Time Bomb for Home Service Businesses (And What to Do Instead) Let’s get right to the point: Building your entire Home Service Business on a single service, income…
Unlock the Hidden Formula to Outshine Competitors and Skyrocket Your Business Growth As a small business owner in a crowded market, you know how tough it is to stand out. You’re pouring money into marketing,…
Innovation to Obliterate the Question “Why Should I Pick You?” In our previous blog post, we explored the concept of turning the question “Why should I pick you?” back on the consumer, helping them discover…
Why Should We Choose You? Turning the Question Back on the Consumer In the competitive world of business, a common question we often face is, “Why should we choose you?” It’s a question rooted in…
The End of SEO as We Know It: Innovative Tactics to Boost Your Traffic Now The digital marketing world is abuzz with speculation about the future of SEO. With the rise of artificial intelligence (AI)…
The Pivotal Role of Sequencing in Strategic Business Direction In our previous discussion, we highlighted the importance of sequencing in marketing and how getting the steps right is crucial for success. Today, we’ll delve deeper…
Sequencing: The Overlooked Element Critical to Marketing Success When it comes to marketing your business, most people focus on the actions they need to take. However, there’s a critical element that can derail even the…
The Key to Unlocking Business Growth: The Ultimate Solution Formula In today’s competitive business landscape, innovation has become essential for success. Companies that fail to adapt and develop new solutions risk being left behind by…
Are You Making These 2 Deadly Marketing Mistakes? Over 90% of business owners commit these marketing sins—and it’s costing them dearly in lost sales and revenues. Chances are, you’re one of them. Before we dive…
Lessons from the Era of Big Brands: Why Marketing Needs More Than Self-Promotion Remember the golden age of those mega brands with their endless commercials and giant billboards? Well, it turns out that kind of…
Unlock the Power of Clarity: Transform How Your Brand Communicates In today’s bustling marketplace, your brand’s voice is your megaphone in a crowded concert, your lighthouse on a foggy night, guiding customers straight to your…
The Secret Sauce of Marketing: Your Customer’s Journey Imagine marketing as a coffee shop conversation, where stories unfold naturally over a steaming cup. Here, selling isn’t just transactional—it’s about connecting, understanding, and guiding. Think of…
From Awareness to Decision: Crafting Strategic Content That Converts If you’re juggling the hats of a small business owner and content creator, you’re in the right spot. Creating content that clicks with your audience might…
Effective Sales Email Sequences: Your Key to Marketing Success As a small business owner, you understand the value of every dollar in your marketing budget. To maximize this, incorporating an effective sales email sequence is…
How to Capture Your Prospect’s Attention: The Power of Hot Buttons In today’s saturated market, capturing your prospect’s attention is more challenging than ever. With endless options at their fingertips, standing out and remaining interesting…
Building Customer Confidence Through Innovation The amount of money someone is willing to give you is directly proportional to their confidence in your ability to provide what they want or need. Why? Because it’s not…
Boosting Profits with Customer Confidence Confidence is a big deal in the world of marketing. When your customers trust you to meet their needs, it’s like a secret ingredient that can boost your profits and…
Why Spreading Your Marketing Net Too Wide Might Just Sink Your Business (Or at Least Get You Tangled Up) Ahoy there, Legacy Builders! Feeling lost at sea trying to capture everyone and their dog in…
The Power Of Storytelling in Brand Identity Every brand has a story to tell. But what separates successful brands from the rest is how they tell their story. Why Brand Identity Matters Take a moment…
Choosing a Business Path and Planning a Military Mission: More Alike Than You Think! Have you ever thought about how starting a business is a lot like planning a military mission? They may seem very…
The Importance of Marketing Strategy for Small Businesses: Why It Matters More Than Ever Marketing can be a tough nut to crack, especially for small businesses. With limited resources, smaller teams, and tinier budgets, it’s…
Subject Lines Don’t Matter Hey Legacy Builder, We’re diving into Emails today. You know what marketers love more than anything? Data. It tells us what’s working, what’s not, and where we can improve. And when…
One Word Killed This Disney Film Once upon a time, Disney made a movie called The Princess and the Frog. It had everything going for it – a great story, an amazing soundtrack, and all…
Do You Have a Value Gap? Hey Legacy Builder, There’s a tricky problem that pops up in marketing and sales – price hesitation. It’s like when you’re eyeing up a delicious cake at a bakery,…
Arrogance VS Confidence Alrighty, legacy builders, let’s talk about the fine line between arrogance and confidence. You know what I’m talking about – in sports, it’s always the other team who’s arrogant, while our team…
StoryBrand has become one of the most trusted names in marketing. Created by best-selling author Donald Miller, StoryBrand has helped more than 10,000 business leaders clarify their message and grow their businesses.
Point Blank Strategic’s approach is built on StoryBrand principles. And the results are incredible! Businesses consistently increasing their revenue without spending more on their marketing efforts.We are StoryBrand Certified Guides, which means we don’t have to guess when it comes to your marketing. When we create your messaging, websites, emails, and more, they will grow your business.
Discover the art of Story-Selling and learn how to create powerful marketing assets that will help grow your business.
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