Here's How We Build Your Growth System
We don't throw random tactics at your business and hope something sticks. We build a complete growth system tailored to your specific market, designed to attract the right customers and scale predictably—all while positioning you to command premium prices.
You've tried the piecemeal approach—a little social media here, some SEO there, maybe a few ads when things get slow. You've let marketing "experts" create platitude-filled campaigns that sound exactly like your competitors. It's exhausting, expensive, and it's not working.
The result? Customers demanding lower prices, feast-or-famine revenue cycles, and marketing that feels like gambling.
You don't need more random tactics. You need a strategic blueprint that transforms your scattered efforts into comprehensive marketing synergy.
The Ready Aim Fire™ Business Growth Framework
Our battle-tested process eliminates platitudes, implements hot-button messaging, and creates innovations that make customers say: "I'd have to be completely insane to do business with anyone else but you, no matter the price."
READY: Strategic Marketing Foundation
First, we develop your strategic blueprint—the what, why, who, and how of your marketing
Hot Button Discovery - Identify what your customers ACTUALLY care about (not what you think they should care about)
Perfect Customer Profiling - Define exactly who buys fastest and pays the most, so you stop wasting time on price shoppers
Platitude Elimination - Strip out every "highest quality," "best service," and "30 years experience" claim that makes you invisible
Innovation Creation - Develop unique offerings that tap into their deepest desires for gain and fears of loss
This is where we stop you from being "meh" and start making you magnetic.
AIM: System Architecture & Messaging
Next, we build the machine that turns interested prospects into eager customers
Story-Driven Messaging - Create content that makes you the trusted guide, not another self-promoting vendor
Value Ladder Design - Build your pricing and service tiers to maximize customer lifetime value
Authority Positioning - Establish you as the obvious expert and problem-solver in your industry
Conversion Pathway Mapping - Design every touchpoint from first contact to loyal customer
We're not creating pretty designs—we're engineering desire and action.
FIRE: Tactical Execution with Multiplied Impact
Then we deploy your strategy across all channels for compound results
Message Control - YOU own the narrative; media companies just distribute it
Multi-Channel Coordination - Same powerful message, consistent positioning, multiplied results
Performance Optimization - Track what works, eliminate what doesn't, scale what converts
Automated Systems - Build machines that generate leads and sales 24/7
One client went from 22 leads to 171 leads per month—same ad spend, completely different approach.
The Difference: Strategic Architecture vs. Random Marketing Acts
Most Agencies
are tactical executors. They'll run your Facebook ads, design your website, write your copy. But they don't understand that without strategic foundation, you're just building without blueprints.
Point Blank Strategic
Strategic architects first. Every tactic serves the strategy. Every message addresses real desires. Every innovation creates competitive advantage.
Working with us means
Weekly strategy calls during build
Real-time Google Docs collaboration
You own everything we build
Direct Basecamp communication
Quarterly planning sessions
A partner who thinks strategically about market domination, not just lead generation.
Your System Evolves As You Grow
Markets shift. Competition enters. Opportunities emerge.
That's why we don't build static systems. We stay in your corner as your strategic growth partner, continuously evolving your positioning to maintain market dominance.
Ongoing Partnership Includes:
Monthly performance reviews with strategic adjustments
Quarterly message testing to ensure market resonance
Innovation development for new service lines
Competitive response strategies when threats emerge
Message refinement based on real market feedback
New campaign development for expansion opportunities
Because market leaders need:
Someone who sees opportunities before competitors do
Proactive positioning adjustments before problems become expensive
Strategic guidance that keeps you ahead, not just keeping up
A partner who knows your business DNA and can pivot instantly
Think of us as your permanent Chief Strategic Marketing Officer—not another vendor making empty promises about "partnership."
The Bottom Line: From Price Shopping to Premium Positioning
If customers are price shopping you, it's not because you're too expensive.
It's because you haven't given them compelling reasons to choose you. You're making generic claims while they're desperately seeking solutions to their actual problems.
We fix that.
Not with clever slogans or pretty designs, but with strategic positioning that makes price irrelevant.
Why We Built Point Blank Strategic – And How We Can Help You Scale
Growing a business shouldn’t feel like a constant struggle. In this video, Dee Nott, founder of Point Blank Strategic, shares how her own journey led to the creation of a proven system for predictable business growth. Learn how we help service-based businesses move beyond marketing tactics and build scalable, profitable systems for long-term success.
Watch to discover:
✅ Why traditional marketing tactics aren’t enough.
✅ How The Ready Aim Fire™ Framework creates sustainable growth.
✅ How we helped Sentinel Home Inspections eliminate guesswork and scale faster.
This Isn't For Everyone
We work best with service businesses that:
Generate at least $500K in annual revenue
Are tired of competing on price
Want to be the obvious choice, not the cheapest option
Understand that strategic marketing is an investment, not an expense
Are ready to stop random marketing acts and build a real system
If you're still using generic claims like "We care about our customers" and thinking that's marketing, we're not for you.
But if you're ready to discover what your customers ACTUALLY want—and give it to them in ways your competitors can't copy—let's talk.
We’re Not Just a Marketing Company—We’re Your Growth Partner.
Most businesses waste money on marketing that doesn’t connect to real growth. At Point Blank Strategic, we believe that marketing alone won’t grow your business—you need a scalable system.
In this video, we share why we do what we do and how we help businesses like Sentinel Home Inspections implement real strategies, automation, and sales systems to create predictable revenue.Watch to discover:
✅ Why most marketing efforts fail without a system.
✅ What makes our approach different from traditional marketing agencies.
✅ How our proven process turns businesses into market leaders.
Ready to build a growth system that makes you the only logical choice?
Let's map out your strategic blueprint.
No empty promises. No random tactics. Just strategic clarity on how to dominate your market.
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The Proven 3-Step System for Predictable Business Growth
We don’t believe in random tactics—we believe in proven systems that create scalable success.
In this video, we introduce the Ready Aim Fire™ Framework—the 3-step process we use to help businesses like Sentinel Home Inspections go from unpredictable sales to steady, scalable growth.
Watch to discover:
✅ The 3 phases of scalable growth: Ready, Aim, and Fire.
✅ How we built a lead follow-up system that doubled Sentinel’s bookings.
✅ Why marketing, sales, and automation must work together for success.