The Dreaded "How Much Do You Charge?" Question (And Why It Makes You Want to Hide Under Your Desk)
Oh, you know the one.
You're having a perfectly lovely conversation with a potential client. They found you online, they like your work, they're nodding along as you explain your process... and then BAM:
"So, how much do you charge?"
Insert record scratch sound effect here.
Suddenly, you're not a skilled professional anymore. You're a vending machine. Press B4 for graphic design, insert coins for consulting services.
And honestly? It stings a little, doesn't it?
The Internal Monologue We All Have
Here's what's probably running through your head in that moment:
"But wait! I haven't even told you about my 10+ years of experience! Or how I saved my last client $50K! Or that I actually care about your success and won't disappear after I take your money like that other guy did!"
But instead, you mumble something about your hourly rate while mentally calculating how desperate you are for the work.
Sound familiar? Yeah, we've all been there.
Plot Twist: It's Not Actually About the Money
Here's the thing that might blow your mind a little bit...
Most of the time, prospects aren't actually trying to be difficult. They're just confused.
Think about it from their perspective. They've probably looked at 47 different websites that all say basically the same thing: "We provide quality services with excellent customer support."
Groundbreaking stuff, really.
So when everyone looks identical online, what's the only differentiator left? Price.
You've accidentally turned yourself into a commodity. Ouch, but true.
The Real Culprit: You're Playing Hide and Seek (But Nobody's Seeking)
The problem isn't that you're not good enough. The problem is that you're hiding in plain sight.
Your expertise is buried under generic messaging. Your unique approach is invisible. Your personality – the thing that makes clients love working with you – is nowhere to be found.
It's like showing up to a costume party wearing a gray suit. Technically, you're dressed up, but you're not exactly memorable.
Good News Alert: This is Totally Fixable!
Deep breath.
You don't need to slash your prices or start a race to the bottom. You just need to help prospects see what makes you different from every other option they're considering.
When you nail your positioning, something magical happens: prospects stop asking "How much?" and start asking "When can we get started?"
The 5 Game-Changing Fixes That Stop Price Shopping Cold
In our guide The Price Shopping Cure, we break down exactly how to make this shift happen:
Fix #1: The Story Structure Fix – Stop making it about you and make your client the hero of their own transformation story.
Fix #2: The Signature System Fix – Turn your "I do stuff" into "I have a proven method that gets you from Point A to Point B."
Fix #3: The Proof Fix – Share client wins in a way that makes prospects think "I want those results too!"
Fix #4: The Pricing Frame Fix – Present your investment so the value is crystal clear before you mention the price.
Fix #5: The Guarantee Fix – Remove the risk so choosing you feels like the safest bet they can make.
Even just picking ONE of these and running with it will change your conversations completely.
Ready to Stop Being Everyone's Second Choice?
Look, you didn't start your business to compete on price. You started it because you're genuinely good at solving problems.
Let's get you positioned so prospects can actually see that.
👉 Grab your free copy of The Price Shopping Cure right here
Because honestly? You deserve better than "How much do you charge?" conversations.
You deserve "Where do I sign?" conversations instead.
Ready to go from "just another option" to "obviously the right choice"? Your positioning transformation starts now.
