Your Best-Performing Ad Might Be Lying to You

Dee Nott

Published on: 02/11/2026

Your best-performing ad might not be generating the results you think. Learn the difference between attributed return and causal return, why ad platforms can overstate performance, and how service businesses can test whether their marketing channels

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Your Website Traffic Is Shrinking. Your Business Doesn't Have To.

Dee Nott

Published on: 05/10/2026

Website traffic is changing as more Google searches end without a click. Learn why declining traffic does not always mean declining business, and what service businesses can do to stay visible and generate leads.

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Your Best Customer Never Clicked an Ad. Here's Why That's Actually Good News.

Dee Nott

Published on: 13/09/2026

Not every customer journey starts with a click. Learn why “Direct” traffic can hide word-of-mouth referrals, group conversations, reviews, and other influences, and what service businesses can do to build trust wherever customers find them.

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The Dreaded "How Much Do You Charge?" Question (And Why It Makes You Want to Hide Under Your Desk)

Dee Nott

Published on: 17/09/2025

Tired of prospects asking, “How much do you charge?” Discover why the real issue isn’t your price—it’s your positioning. Learn 5 proven fixes to stand out, stop competing on price, and turn awkward money talks into confident “Where do I sign?” conversations.

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